Course Details:

Marketing Essentials for Business



Registration due by October 25th, 2019 at 5:00 PM 

Registration for this program is open to Chamber Members Only.

If you are not currently a member, please register here before completing the application below.

Learn more about market research, customer relationships, sales techniques, digital trends and create a 12-month Marketing plan for your business.

Topics to include:

Develop a strategic marketing plan
Marketing research
Customer relationship management
Pricing strategies
Sales Techniques
Relationship marketing
Promotional strategies
Digital marketing strategies

Topics can change based on individual and group needs. 

If you love learning in an instructor-led, interactive group setting, this course will give you expert advice and a forum to discuss and solve your specific challenges.


Tuesday, October 29
Tuesday, November 5
Tuesday, November 12
Monday, November 18
Tuesday, November 26
Monday, December 2
Tuesday, December 10
Monday, December 16
Tuesday, January 7
Tuesday, January 14
Monday, January 20

TIME: 6:00 PM - 9:00 PM


This course is a fully government-funded program through the Nova Scotia Department of Labour and Advanced Education. To be eligible, you must be a member of the St. Margaret's Bay Chamber of Commerce and you must make a commitment to attend at least 80% of the class time, and you must be employed or self-employed. All participants are required to meet with the instructor prior to the beginning of the program to conduct a half-hour individual needs assessment in order to ensure eligibility, and more importantly, to customize the course to your needs!