Bonnie O'Toole is CEO of Market Pursuits Inc. She is a business professional with a 25+ year performance track record in leadership, marketing, customer service, sales. process development, project management, strategy,  planning, and senior executive advisor roles.

She currently specializes in helping companies grow and become more profitable through training, coaching and consulting; and has delivered over 4000 hours of training to over 1000 participants in the last seven years. She has helped her clients: tap into their target markets with better marketing, improve profitability and cash flow, engage their workforce, get things done, improve communications, create leaders, develop strategy and get funding. 

As a lifelong learner, she holds a Master of Business Administration degree (MBA) a Bachelor's degree in science, three diplomas, two master certificates, and 22 certificates. Of those certificates, 11 are instructor certificates through the Nova Scotia Department of Labour and Advanced Education.

Her strengths in both the analytical and human component of growing a successful business will benefit your organization. 

Essential Business Skills Workshop



Registration due by December 7th, 2018 at 5:00 PM 

Registration for this program is open to Chamber Members Only.

If you are not currently a member, please register here before completing the application below.

This course will cover many of the necessary skills for managing a small business. It is ideal for managers or business owners who want to improve their effectiveness. Topics could include:

  1. Communication skills
  2. Business problem solving and decision making
  3. Time management and productivity
  4. Task Planning
  5. Market Research
  6. Growing your business through product/service development
  7. Marketing to an ideal client (target market)
  8. Introduction to online marketing tactics
  9. Sales Conversions
  10. Financial budgeting and operational performance metrics
  11. Pricing
  12. Coaching Employees

Topics can change based on individual and group needs. Individual assessments will be scheduled in advance to help direct the program.

If you love learning in an instructor-led, interactive group setting, this course will give you expert advice and a forum to discuss and solve your specific challenges.


*possible additional date, April 8 to accommodate bad weather or holidays.

TIME: 6:00 PM - 9:00 PM


This course is a fully government-funded program through the Nova Scotia Department of Labour and Advanced Education. To be eligible, you must be a member of the St. Margaret's Bay Chamber of Commerce and you must make a commitment to attend at least 80% of the class time, and you must be employed or self-employed. All participants are required to meet with the instructor prior to the beginning of the program to conduct a half-hour individual needs assessment in order to ensure eligibility, and more importantly, to customize the course to your needs!

Course Details:

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